Create Your Membership-Based Business with my
BLUEPRINT and TOOL KIT
Use the Power of Leverage to Achieve Financial Success Faster by Creating a Membership-Based Business
Live Passionately.
Enjoy Personal and Professional Freedom.
Become Wealthy Much Easier.
(Create an Association, Organization, or Group of Any Size!)
Let me ask you some important questions about you and your life…
- Do you like connecting with people who share your passions?
- Do you enjoy helping others by sharing valuable information?
- Would you like to be considered the go-to person in your niche or even industry?
- Would you like to build a company that is structured in such a way that you serve your ideal customer over and over again?
- Would you like to know how you can run your own organization/association/group from your home?
- Would you like to build a business that positions you as the gatekeeper of a large database(s) making it easier for you to contact and partner with the top professionals in your industry?
- Would you like to generate over six figures and even seven figures from your home office while outsourcing crucial parts of the business to qualified companies and solo professionals?
Hi, my name is Sheri McConnell and I am the president and founder of two national organizations, the National Association of Women Writers-NAWW and the Association of Web Entrepreneurs-AWE.
I am also one of very few coaches available in the world to
specifically coach individuals on how to create and run a
profitable global association or organization from their home!
But it wasn’t always this way… When I started my first association way back in 2001, I didn’t have the knowledge, the skills, the money, or even the right mindset about business to create and run a profitable association. So I struggled for over two years while I learned how to run a profitable membership-based business.By year three, I had reinvented my first association into a money making–revenue recurring–passion fulfilling business!
Now, 6 years after I started what has been an incredible journey, I am very excited to finally offer what my coaching clients have been asking me to create for over 2 years!
The Blueprint (and Tool Kit)
for Building a Profitable and Sustainable
Membership-Based Business
(2 Manuals & 6 CDs)
Here’s the deal…
Lots of Home-Based Businesses
Just Aren’t “Built” To Succeed
Most businesses aren’t set up for success. You spend all your time offering services and generating new leads. Only to be left exhausted, frustrated, and poor!
I want to teach you how building a membership-based business (an association or organization or coaching club) is so much smarter than many other types of businesses.
Think about all the service-based solo businesses out there: wedding cake decorators, Web designers, coaches, consultants, professional organizers, copywriters, house cleaners, home decorators, child care providers and so on.
The amount of money and freedom they can have doesn’t compare to a membership-based business!
Here are some comparisons:
- Service-based businesses suck up the owner’s time
- Membership-based businesses let you serve many at once
- Service-based businesses only produce income for you when you work
- Membership-based businesses provide recurring income for years to come even when you aren’t working (month after month and year after year)
- Service-based businesses can disappear against the competition
- Membership-based businesses stand out in their chosen niche and even industry almost immediately
- Service-based businesses don’t focus on products
- Membership-based businesses can focus on products that members request and have a built-in database of targeted customers to sell them to
- Service-based businesses don’t provide built-in equity
- Membership-based businesses naturally let you build equity as you continuously grow the membership
- Service-based businesses don’t provide instant expert status
- Membership-based businesses naturally position the owner as the go-to person in their chosen field
Passionate Businesses Are More Successful
I have to tell you that being able to connect with like-minded individuals on a daily basis and serve them with my many products and services is very fulfilling.
People tell me I am lucky all the time…
- I can take a vacation when I please or take off when I need to when my children get sick
- I escaped the “cubical farm” and I earn way more than I ever did in the corporate world
- I am building business and knowledge equity now for all my hard work instead of struggling to move up the corporate ladder (which wasn’t easy with children!)
- I get to work on products and services I am passionate about (like this one!)
- I get to spend time with very successful individuals I would never have access to if I didn’t own my associations!
- I am able to constantly invest in myself and increase my knowledge base becoming even more valuable to my coaching clients and my members–I even completed my Masters in Organizational Management with my free time!
Building A Membership-Based Business
IS SMART…
This type of business has built in leverage!
Members renew each year or month or both! I have many customers that pay for annual memberships, join a monthly coaching program, and purchase an additional infoproduct all in the same day!
- Serve customers you are passionate about
- Build a business with a strong foundation of recurring customers
- and finally build a business with equity
Here’s what you get in the
Create Your Membership-Based Business Blueprint
Chapter One
How To Create Your Group
The following is a chapter and section outline. The Blueprint contains over 4 inches of information.
- Choose Your Name Carefully — Your Success Depends On It
- Educating Your Market
- Branding Big
- When To Change Your Name
- Your Association Business Start-Up Timeline
- Start-up Energy
- Start-up Stress
- Checklist
- What Form of Business Should You Choose for Your Association
- Can You Own Your Own Association or Should You Have a Partner
- Traditional Partnerships Versus Strategic Partnerships
- Invest In Your Strategic Partnerships
- How To Run a Profitable Association From Your Home Office
- Boundaries
- Office Organization
- Working Less & Making More
- How To Choose Your Niche
- What To Do If You Want To Change Your Niche After You Start
- Avoid These Association Start-Up Mistakes
- How Many Benefits To Offer
- How To Manage The Bottom Line
- Managing The Most Important Company Asset
- How To Hire Professional Advice
- Benefits
- Finding Experts
- How To Choose Your Membership Benefits
- How To Focus On Member Needs
- Creating Profitable Benefits
- Running the Numbers
- How To Use Focus Groups
- How To Do Online Research
- Company Research
- Customer Research
- How To Do Surveys
- Filtering the Feedback
- How To Determine Your Pricing Structure
- Attraction with Pricing
- Niche and Structure
- Underpricing Consequences
- Mindset Pricing
- What Products & Services Should You Offer To Your Membership
- Focus On Three Core Areas
- Communicating Value
- Multiple Streams of Income
- Ranting on Ad Revenues
- Looking at the Big Picture
- Should You Have Physical Chapters
- Managing Volunteers
- Considering Overall Business Strategy
- Running Successful Chapters
- Should You Have National Events
- The Ultimate Expense
- How To Use Your Business Plan To Raise Capital
- Formal Business Plans and How to Use Them
- Other Crucial Resources for Capital
- How To Use Your Business Plan To Run Your Association
- Running a Profitable Association and Paying Yourself
- My Aha Moment
- Compensating the Visionary
- Money-Using It and Understanding It
- Why You Should Create an Exit Strategy
Chapter Two
How To Create Your Team
- How To Build and Manage Your Team (Virtual)
- Why I Love VAs
- Weekly Meetings
- My Team
- Main Ingredient In Successful Teams
- How to Set Up Your Team For Success
- How to Prepare for Company Growth
- How to Fire
- Where to Find VAs
- How to Hire an Invisible Team
- What Is the Role of the President and Founder
- 10 Golden Rules for Achieving Success
- 10 Mindsets for Success
- Passions
- Mentors & Coaches
- Working Hard and Having Fun
- What Should You Delegate During Start-Up
- What Should You Delegate After You Are Profitable
- Experience, Degrees, and Certifications–What Really Matters (Passion!)
- The Single Most Important Characteristic You Can Have As a Leader and a Gatekeeper
Chapter Three
How To Create Your Leverage
- The Benefits of Owning an Association
- How To Deal With the Challenges
- Now It’s Easy To Connect With Other High Profile Leaders and Business Owners
- What Types of Leverage Do You Have
- How To Start and Create Long-Term Partnerships
- How To Leverage Your Position for Speaking Engagements and Partnerships
- Becoming the Go-To Person In Your Niche
- 3 Ways To Leverage Your Knowledge
- 2 Favorite Marketing Techniques
- 7 Ways To Use Articles For Marketing Your Group Online and Offline
- What Products & Services Should Your Create
- What Bricks Do You Need To Build A Strong Foundation
- Using the Association To Get Free Publicity
Chapter Four
How To Create Your Systems
- Introduction to Systems
- Creating Your Customer Service Systems
- Virtual & Physical
- Creating Your Time Management Systems
- Creating Your Technology Systems
- Creating Your Member Management Systems
- What Information Should You Collect
- The System Choices
- Strategy Planning and Reporting
- Creating Your Promotional & Lead Generation Systems
- Website Sole Purpose
- Marketing Funnels for the Membership-Based Business
- Lead Generation Strategies-Online and Offline
- Creating Your Product & Service Development Systems
- How To Use InfoProducts
- Where To Find Content
- What To Develop
Here’s what you get in the
Create Your Membership-Based Business Tool Kit
SECTION ONE – Exclusive Interviews
Listen to exclusive interviews with six and seven figure membership-based business owners. Each interview is available in your tool kit on CDs and as a printed transcript.
You will learn how these successful and exclusive entrepreneurs below created and run their profitable membership-based businesses.
And many of them have already passed the 7-figure mark!
Milana Leshinsky
President of the Association of Coaching and Consulting
Professionals on the Web
www.accpow.com
Kim Fulcher
President and CEO of Compass Life Designs
www.compasslifedesigns.com
Leslie Grossman
Co-founder of the Women’s Leadership Exchange
www.womensleadershipexchange.com
Nicki Keohohou, Jane Deuber, and Gracanne Keohohou
Co-founders of the Direct Selling Women’s Alliance
www.dswa.org
Dotsie Bregel
President and Founder of National Association of Baby Boomer Women
www.nabbw.com
Pat Lynch and David Barrett
CEOs and Co-owners
WomensRadio.com and WomensCalendar.org and AudioAcrobat.com
SECTION TWO–Forms, Templates, Mindmaps and More!
(You get every tool I use to create, plan and run my associations!)
Here is the list of everything included in this section of the tool kit and on the customer login section of our website:
- Association Business Plans
- Association Start-Up Checklist
- TeleSeminar Checklist
- E-mail for New Speakers
- Speaker Agreements for Teleseminars
- Speaker Evaluations at Events
- Member Processing Checklist
- Application for Coaching Programs
- Coaching Prep Forms
- Regional Representative Kit Contents (Welcome E-mail, Guidelines and FAQs, How to Form a Writing Group Article, How To Use Biz Cards Flyer)
- Marketing Templates (Short & Long)
- Running an Association Mindmap
- My Personal Rolodex (over 100 resources)
- Copies of All the Actual Promotions I Have Used Over the Last Few Years
- Cover Letter Template
- Renewal Letter Template
- Ad Samples
- Flyers
- One Page Visioning Worksheet
- One Page Business Plan
- Passion Brainstorming Worksheets
- SEO Magic
- Information Product Creation Diagram
- Information Product Launch Diagram
- And Much, Much More!
BONUSES
The Get CLEAR™ and
FOCUS Marketing Method™
1) My Get CLEAR™ Mindmap, CD, and Transcript program ($97 value)
2) My FOCUS Marketing Method™ Mindmap, CD, and Transcript program ($97 value)
ORDER TODAY & START CREATING YOUR DREAM BUSINESS!
Price of entire Blueprint & Tool Kit
ONE PAYMENT: $1597
or
FIVE MONTHLY PAYMENTS: $319
(All orders are shipped within 7-10 days excluding holidays)
Don’t forget to check out our coaching program too!
You receive 6 additional Coaching CDs of the topics below and one-on-one private coaching with me each month…
Monthly Coaching Topics:
1. Creating Your Membership Benefits
2. Approaching Experts and Other Joint Ventures
3. Adding New Members/Lead Generation Systems
4. Creating Member Focused Products & Services
5. How To Create Your Own Certification Program
6. Pricing Strategies for the Membership-Based Business
Click here information on our monthly coaching programs.
I am so happy to help you avoid all the mistakes I made. Now you can achieve success faster with your membership-based business. I spent so much time and money focusing on the wrong products and services. With my BLUEPRINT and TOOL KIT, you are learning from many different industry professionals who have already walked the path before you and have built extremely profitable membership-based businesses!
